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Implementing GA4

Adding GA4 to Inn Style to track conversions

Emma Knight avatar
Written by Emma Knight
Updated over 4 months ago

As you will be aware Google is sunsetting Universal Analytics on 30th June 2023 and you are required to move over to GA4. This guide helps you get started on how you can continue to track your Inn Style bookings in Google Analytics.

Important note: These events fire when a guest completes a booking and lands on the reservation confirmation page. However, if you have a Custom Confirmation Redirect set up, these events will not fire. In such cases, you'll need to implement a different tracking solution or remove this redirect

First you will need your GA Measurement ID

Go to Admin > Property > Data Streams > Click on Data Stream > You will see the measurement id on the right hand side which starts with a G

Next you need to insert this Measurement ID into your Inn Style Account. Once logged in you need to go to Account > Website Integration

Scroll down to where it says Google Analytics 4 Integration and enter your measurement id here.
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Cross Domain Tracking

For Cross Domain Tracking you will need to do the following in your GA4 account:

  1. Go to Admin > Property > Data Streams

  2. Click Web and then click a web data stream.

  3. In the web stream details, click Configure tag settings (at the bottom).

  4. In the Settings section, click Configure your domains.

  5. Add here either your Inn style subdomain for example (demobb.innstyle.co.uk) or your custom domain if you have one set up.

To Track your Conversions

Under the home option in the lefthand bar click on Reports

You will now see a heading called Life Cycle

From here you need to click on Monetisation > E-commerce Purchases

You will now see a table as per above screenshot, you can filter by the following

Item Category = Bookable type

Item Name = Room/Bookable Name (unit)

Item ID = Reservation Number

For More Information

We would suggest taking advantage of the GA4 Explorations functionality which will allow you to create custom reports. For more information you can view Google's official documentation on Explorations or watch this step by step video.

Referral Exclusions

If you added domains as referral exclusions on UA this is set up slightly differently on GA4 and can be found in Data Streams and you need to follow these steps.

  1. Go to the Admin section.

  2. Scroll down to Data Streams.

  3. Click on the "Web" data stream.

  4. Click on Configure tag settings (under Google Tag Section)

  5. In the Settings section, click on Show all (right-hand side)

  6. Click on List unwanted referrals.

  7. Under Include referrals that match ANY of the following conditions:
    Choose criteria for the match type.
    Under Domain, enter the domains or the identifier for the domain you want to match.

  8. Click Save.

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