Facebook’s Book Now button appears in a prime location on both desktop and mobile versions. This gives you the perfect opportunity to capture direct bookings through your own Facebook page.
Great! How do I set this up?
Facebook’s Help Centre has a useful guide on how to add a call-to-action button to your Facebook page.
Things to consider:
- If you're linking your website to the Book Now button, make sure your website is mobile-friendly and quick loading.
- If you decide to link directly to your online booking software, make sure it’s mobile-friendly and easy-to-use — just like Inn Style!
- Use a tool to track conversions (Google Analytics is ideal). This will give you some insight as to how well direct bookings from your Facebook page are performing.