Help Guide: Understanding Google Hotels
What Is Google Hotels?
Google Hotels is a powerful search platform within Google Search and Google Maps that allows travellers to discover and compare accommodation options around the world. It displays hotel listings, rates, photos, reviews, and direct booking links — all in one place.
By listing your property on Google Hotels, you make it easier for guests to find and book directly with you when searching on Google.
How Google Hotels Works
When travellers search for stays (e.g., “hotels in London”), Google displays a list of relevant properties. Each listing can include:
Property name, images, and amenities
Real-time rates and availability
Guest reviews and star ratings
Location on Google Maps
Booking links (direct website, OTAs, etc.)
Google aggregates this information from various sources, including your PMS (via Inn Style) and online travel agencies (OTAs).
Your Free Listing appears alongside paid ads, giving your property visibility without advertising costs.
Benefits of Google Hotels Free Listings
✅ Free exposure on Google — reach millions of global travelers at no cost.
✅ More direct bookings — link directly to your official website to avoid OTA commission.
✅ Increased visibility — compete alongside larger brands and OTAs.
✅ Trust & transparency — leverage Google’s credibility and reviews.
✅ Seamless integration — managed automatically through Inn Style PMS.
Eligibility & Important Notes
Please note the following before joining:
Google Hotels is designed for hotel-style listings only.
It does not support Length of Stay (LOS) pricing.
Booking Questions must not request personal information (for guest privacy compliance).
Google controls inclusion and positioning; some properties may not appear or may rank differently.
Inn Style can facilitate the connection but cannot influence Google’s eligibility or ranking decisions.
How to Connect via Inn Style PMS
Ensure your property is active and up-to-date in Inn Style (rates, photos, descriptions).
Go to EXTENSIONS in your Inn Style Account
Connect to Google Hotels....
Once connected, your listing will begin appearing in Google’s hotel search results — subject to Google’s approval process. (this can take up to 7 business days)
Make sure you are using the Inn Style Modifiers to increase your prices to the channels, so as to make your Official Website Price the lowest to attract bookers!
Exclusive Offer
Inn Style is offering Google Hotels integration free of charge to current loyal customers.
⚠️ Note: Connections requested from 1st January 2026 will incur a connection fee.